The Ultimate Shopify Plus Migration Checklist

Migrating to Shopify Plus is one of the most impactful decisions a scaling ecommerce brand can make. But without proper planning, it can also be one of the most stressful. This checklist covers everything your team needs to handle before, during, and after your migration — so nothing falls through the cracks.

Before You Migrate

Preparation is the difference between a smooth go-live and a chaotic one. Invest time here and the rest will follow.

• Audit your current platform: catalogue all products, collections, customer data, and order history
• Document every third-party integration and app you currently use
• Map your existing URL structure — you'll need 301 redirects for every page
• Export product data in CSV format and clean it before import
• Review your theme and identify which features need to be rebuilt in Liquid
• Set your go-live date and work backwards to create a realistic project timeline

Choosing the Right Shopify Plus Plan

Shopify Plus starts at $2,300/month on the revenue-share model (0.25% of monthly revenue over $800k, capped at $40k/month). For most brands, this is dramatically cheaper than enterprise platforms like Salesforce Commerce Cloud or Magento Enterprise.

Data Migration

This is where most migrations go wrong. Data quality matters enormously — bad product data on your new platform will haunt you for months.

1. 1Export products, collections, customers, and orders from your existing platform
2. 2Clean and normalise your data (consistent formatting, remove duplicates, fix broken metafields)
3. 3Use Matrixify (formerly Excelify) or a custom import script for bulk data transfer
4. 4Test your import in a development store first — always
5. 5Verify product counts, variant counts, and image integrity after import
6. 6Import historical orders for reporting continuity (even if they won't be fulfillable)

SEO & Redirects

Losing your SEO rankings during a migration is a common fear — and a real risk if you skip this step. Every URL that changes needs a 301 redirect to its new destination.

• Crawl your existing site with Screaming Frog to capture every indexed URL
• Create a redirect mapping spreadsheet (old URL → new URL)
• Upload redirects in bulk via Shopify's URL redirects CSV tool
• Carry over all meta titles, meta descriptions, and alt text
• Submit your new sitemap to Google Search Console immediately after launch
• Monitor rankings weekly for the first 3 months post-migration

Post-Launch Checklist

Your work isn't done at go-live. The first two weeks after launch are critical for catching issues before they impact revenue.

• Place test orders across every payment method you support
• Verify all automated email flows (order confirmation, shipping, abandoned cart) are firing correctly
• Check that all analytics tracking (GA4, Meta Pixel, TikTok Pixel) is active and accurate
• Review your Core Web Vitals scores in PageSpeed Insights
• Monitor your error logs in Shopify admin for any 404s or checkout issues
• Confirm all third-party integrations (ERP, 3PL, CRM) are syncing correctly

“A successful migration isn't measured at go-live — it's measured 90 days later when your traffic, conversion rate, and revenue are all trending in the right direction.”